European brandpositioning based on market research in Sweden, UK and Benelux (project based). Global brand building (branding and marketing strategy) in USA, Canada, Brazil and Europe (UK, Benelux, Germany, France) a.o. global website development, global brandbook, packaging designs, (social) campaigns, marketresearch and leading the international marketing teams in Sao Paulo, Irvine (CA), Toronto and Amsterdam. Responsible for international NPD (New Product Development).
Brand positioning of the new Deloitte Innovation Label and the development of the proposition. Several (international) branding and business development projects within Deloitte, a.o. in Belgium, Dubai, Norway and Netherlands.
Different projects, like international product and packaging development, leading creative sessions for business planning for different departments (s&m) and interimmanagement (1,3y).
Worked at Red Bull (2004-2009) as Brand and Communications Manager for the brands Red Bull, Carpe Diem and Bullit.
New product development project for the International Audio Visual and Media Business Unit.
Working in Belgium, Hong Kong and Amsterdam.
Development of the new business and brandstrategy, like the marketing strategy and communicationplan(ning).
Branding and communication in phase 2.
Development of the brand(name), brandstrategy and website.
Development businesss and brandconcept and strategy (in Sao Paulo, Brazil) for Brazil (main market), USA and Europe.
Development of the brand(strategy).
Developing a new label, branding, an international brandbook and the communication(strategy) for South America, USA, India, Europe.
(Internal) Branding phase 2.
Working on brand (re)positioning, brand architecture and re-styling brand.
Development corporate presentation.
Leading several brandstorms to generate brand activation ideas, elaborating several ideas.