projects
NATIONAL PARK RESCUE (NPR)
Fundraising campaign and website
Strategy and creative development of campaigns to raise funds in order to protect the wildlife in African National Parks.
De KOEKFABRIEK
Truely a different cookie
Responsible for marketing strategy and planning of De Koekfabriek, the most tasteful and social cookies of the Netherlands, giving people with a distance to the labor market a fair chance. A central bakkery in Wageningen baking for the horeca, companies, catering, retail and three cookie conceptstores in Utrecht, Rotterdam and Arnhem.
ACE - FOR EUROPEAN FILMPRODUCERS
A strong brand, a strong company
Development and execution of the (e-)program: ' A strong brand a strong company'. Development of mission visonstatement and branding for European Filmproducers.
OBRIGADO (international)
European brandpositioning and Global Brand Building
European brandpositioning based on market research in Sweden, UK and Benelux (project based). Global brand building (branding and marketing strategy) in USA, Canada, Brazil and Europe (UK, Benelux, Germany, France) a.o. global website development, global brandbook, packaging designs, (social) campaigns, marketresearch and leading the international marketing teams in Sao Paulo, Irvine (CA), Toronto and Amsterdam. Responsible for international NPD (New Product Development).
DELOITTE INNOVATION
Branding, marketing(comm), product and business development
Brand positioning of the new Deloitte Innovation Label and the development of the proposition. Several (international) branding and business development projects within Deloitte, a.o. in Belgium, Dubai, Norway and Netherlands.
RED BULL (INTERNATIONAL)
New Product Development - Branding and Marketing
Different projects, like international product and packaging development, leading creative sessions for business planning for different departments (s&m) and interimmanagement (1,3y).
Worked at Red Bull (2004-2009) as Brand and Communications Manager for the brands Red Bull, Carpe Diem and Bullit.
PHILIPS international
New product development Benelux and Asia
New product development project for the International Audio Visual and Media Business Unit.
Working in Belgium, Hong Kong and Amsterdam.
GYLD | start-up in hairdresser market
Branding, business and marketing strategy
Development of the new business and brandstrategy, like the marketing strategy and communicationplan(ning).
ONEPLANETCROWD
Crowdfunding platform for sustainable innovations
Branding and communication in phase 2.
PITPOINT clean fuels
New Product Development - Branding - Marketing strategy
Development of the brand(name), brandstrategy and website.
Yeshe | self-knowledge school
New Product and Business Development - Branding
Development businesss and brandconcept and strategy (in Sao Paulo, Brazil) for Brazil (main market), USA and Europe.
EQUAL YOGA
Three hot power yoga studio's in Amsterdam
Development of the brand(strategy).
AWAKEN LOVE INSTITUTE
Branding - International Communication strategy
Developing a new label, branding, an international brandbook and the communication(strategy) for South America, USA, India, Europe.
VOLKSHOTEL | a place for everyone
New Product Development - Branding - Marketing strategy
(Internal) Branding phase 2.
STARTGREEN Capital
Branding - Brand architecture- Marketing strategy
Working on brand (re)positioning, brand architecture and re-styling brand.
HENNEMAN agency
Respresenting Benelux actors, directors and writers
Development corporate presentation.
HEMA
Brand activations ideas
Leading several brandstorms to generate brand activation ideas, elaborating several ideas.
Closing the Loop
Brand development (2020)
